BMW Eurokars Auto and MADLY Bespoke Jeweller Unite in a Celebration of Artistry, Innovation, and Women Empowerment

Singapore, 1 November 2024 – BMW Eurokars Auto is excited to announce an exclusive partnership with Singapore’s leading jewellery design house, MADLY Bespoke Jeweller. This unique collaboration brings together the shared values of both brands in sustainability, craftsmanship, and women empowerment, merging automotive excellence with MADLY’s creative mastery, to redefine modern luxury.

​BMW Eurokars Auto x MADLY’s Beyond the Bling Campaign

Under the banner of BMW Eurokars Auto x MADLY’s Beyond the Bling Campaign, the collaboration seeks to amplify the inspiring narratives of women who shape and make up MADLY. The campaign celebrated trailblazers such as Maddy Barber, founder of MADLY Bespoke Jeweller; Yvon Bock, CEO of Hegen; Serene Seah-Ma, founder of Freia Aesthetics; and Cheryl Tay, Founder of Rock the Naked Truth and body positivity advocate. This initiative demonstrates BMW Eurokars Auto’s dedication to championing women in the luxury industry, resonating with MADLY's mission of celebrating strong female voices.

This campaign features an 8-part video series and accompanying articles that highlight journeys of resilience and passion. It emphasises BMW Eurokars Auto's commitment to empowering women in the luxury sector, aligning their values with MADLY's mission to uplift strong female voices.

From left to right: (Cherly Tay, Ong Lay Ling, Serene Seah, Charmain Kwee, Yvon Bock, Maddy Barber)

BMW Eurokars Auto x MADLY’s Celebration Event

In celebration of BMW Eurokars Auto’s second anniversary and MADLY Bespoke Jeweller’s tenth, an exclusive soirée will be hosted at Singapore's inaugural BMW Eurokars Experience Centre, located at 11 Kung Chong Road. This highly anticipated event will unite the world of luxury automobiles and bespoke jewellery, offering guests a unique evening of elegance and discovery.

Attendees will be treated to curated test drives of the latest BMW models, renowned for their precision, technological advances, and sophisticated design, all crafted with the modern woman in mind. From smooth city commutes to adventurous weekend getaways, BMW vehicles are engineered to empower, providing control, adaptability, and elegance in every drive.

Guests will have the opportunity to experience MADLY’s bespoke design process firsthand, with live sketches of one-of-a-kind pieces, and explore their exquisite ready-to-wear collection. Maddy Barber will also share her insights on the investment value of rare, coloured gemstones.

"Our collaboration with MADLY Bespoke Jeweller signifies a bold step forward in celebrating creativity and empowering the women who lead the luxury industry. Through this partnership, we aim to inspire and amplify voices that advocate for innovation, sustainability, and the endless possibilities inherent in the fusion of art and automotive excellence," stated Michelle Yang, General Manager, Marketing & CRM, BMW Eurokars Auto.

At the heart of this collaboration is a unified vision: Just as BMW Eurokars Auto is synonymous with innovation, timeless design, and performance, MADLY epitomises sustainability, artistry, and bespoke luxury. Together, BMW Eurokars Auto and Madly Bespoke Jeweller are redefining the future of luxury, where beauty, precision, and responsibility come together to create an extraordinary experience.

Media Enquiries

Luke Pereira
Eurokars Auto Pte. Ltd.
Email: luke.pereira@eurokars.com.sg

Retail Locations

BMW Eurokars Experience Centre
11 Kung Chong Road, Singapore 159147
Mon - Sat: 830am - 6pm
Sun & PH: 10am - 6pm

BMW Eurokars Flagship Centre
29 Leng Kee Road, Singapore 159099
Mon - Sat: 8.30am - 7pm
Sun & PH: 10am - 6pm

Service Locations

BMW Eurokars Authorised Service Centre
11 Kung Chong Road, Singapore 159147
Mon - Fri: 8am - 6pm
Sat: 8am - 12pm
Sun & PH: Closed

BMW Eurokars Authorised Service Centre
29 Leng Kee Road, Singapore 159099
Mon - Fri: 8am - 6pm
Sat: 8am - 12pm
Sun & PH: Closed

Eurokars Fast Lane Service Centre and Certified Body & Paint Shop
27A Tanjong Penjuru, Singapore 609042
Mon – Fri: 8am – 6pm
Sat: 8am – 12.30pm
Sun & PH: Closed