Real Madrid Drives the Future with BMW

This month, the stars of Real Madrid’s first team stepped off the pitch and into the driver’s seat of their very own BMWs at a ceremony held at Real Madrid City. Now in the fourth season of their partnership with BMW, the players are enjoying the brand’s most diverse lineup yet — from the all-electric BMW i7 to the high-performance BMW XM. These vehicles will serve their purpose in shuttling the team to and from training sessions as they chase their 37th La Liga title this season.

During the presentation, the players posed beside the new BMW iX3 – the first series-produced Neue Klasse model unveiled at the IAA Mobility in Munich this September. Featuring a bold new design language, sixth-generation BMW eDrive technology with impressive electric range and charging capabilities, and the most advanced driver interface with BMW Panoramic iDrive, the BMW iX3 is a spearhead for remarkable innovations, which will shape the brand’s entire model range in the future.

The Models Behind the Magic

The BMW iX combines bold design with capable performance—delivering up to 603 km (WLTP) range according to its local listing. Under the bonnet it puts out 300 kW (408 hp) of power and 700 Nm of torque, allowing a 0-100 km/h sprint in just around 5.1 seconds. Make drives unmistakable with the BMW kidney Iconic Glow, become an eye-catcher, especially in the dark.

Equipped with fifth-generation BMW eDrive technology, the i7 delivers exceptional range, whisper-quiet comfort, and effortless power — making it the perfect choice for those who command attention both on and off the pitch.

The BMW XM is the perfect combination of BMW M high performance and the innovation of a plug-in hybrid. It’s powered by a high-performance M TwinPower Turbo V8-cylinder petrol engine that produces 480 kW (653 hp), 800Nm of torque, and accelerates from 0–100 km/h in just 4.3s.

Coming soon in its next evolution, the BMW iX3 will deliver up to 805 km of range (WLTP) and 469 hp of electric all-wheel-drive performance. Designed for those who demand dynamic driving with a conscience, it sets a new benchmark for electric sport activity vehicles.

Two Icons. One Vision. Infinite Power.

From Madrid to Munich, excellence knows no boundaries. BMW and Real Madrid continue to drive the future — where electric luxury becomes the new definition of winning.