Charting a Course for Luxury and Innovation: Mr. Jean-Philippe Parain Headlines the Unveiling of the BMW Eurokars Experience Centre at the Eurokars Centre Launch


BMW Eurokars Auto proudly hosted Mr. Jean-Philippe Parain, BMW Group Senior Vice President of Sales Regions Asia-Pacific, Eastern Europe, Middle East, and Africa, at the grand launch of the Eurokars Centre on 15 December 2023.

The debut of the Eurokars Centre, an impressive eight-story flagship building with a significant S$106 million investment, marked a pivotal moment. However, the highlight was the introduction of Singapore's pioneering Retail.Next concept housed in the BMW Eurokars Experience Centre, which signals a progressive leap in automotive retail. This milestone not only showcases a state-of-the-art facility, but it also positions Eurokars at the forefront of the industry with a visionary approach to elevating customer experiences.

Spanning an expansive 796 square metres, the BMW Eurokars Experience Centre boasts a sleek and modern interior design. The space is thoughtfully designed to provide customers with an immersive experience, and curated with multi-functional areas, shared spaces, and open layouts, all meticulously designed to prioritise customer comfort and experience.

Mr. Karsono Kwee (Centre), Executive Chairman of Eurokars Group pictured with Mr. Parain (left), and Mr. Lars Nielsen.

The evening kicked off with an inspiring address from Mr. Karsono Kwee, the Executive Chairman of Eurokars Group. Following that, Mr. Parain, shared his enthusiasm for the launch, delivering an impactful message before presenting a token from the BMW Group to Mr. Kwee.

Mr. Eric Chua (third from left), Senior Parliamentary Secretary of Tanjong Pagar GRC with Mr. Parain (extreme right) on the Eurokars Centre opening night.

Mr. Eric Chua, Senior Parliamentary Secretary, Ministry of Culture, Community and Youth & Ministry of Social and Family Development, Adviser to Tanjong Pagar GRC Grassroots Organisations (Queenstown), lauded Mr. Kwee's automotive empire during his opening speech. Underlining Eurokars Group’s steadfast dedication to community service, Mr Chua emphasised their ongoing philanthropic efforts. A notable instance includes the donation of an ambulance to Tan Tock Seng Hospital and National Centre for Infectious Diseases (TTSH-NCID) during the COVID-19 pandemic, showcasing the Group's unwavering support during challenging times and dedication to impactful contributions beyond the automotive industry.

The evening's festivities reached new heights with a dazzling drone and fireworks show, a spectacular first for an opening launch along the iconic Leng Kee Road.

As the night unfolded, attendees were treated to the thrilling car reveal of the BMW i7 M70, accompanied by live music from the band 'Gravity.' This dynamic combination created an unforgettable atmosphere that resonated throughout the entire evening, leaving a lasting impression on all who were present.

We extend our sincere gratitude to Mr. Jean-Philippe Parain, alongside our valued customers, for gracing us with their presence at this momentous event. Our BMW Eurokars Experience Centre is more than just a showroom, it stands as a symbol of our innovation, luxury, and our unwavering commitment to enriching the automotive experience for all enthusiasts.

We eagerly anticipate the pleasure of hosting each and every one of you at our new space.

BMW Eurokars Experience Centre

Level 2, Eurokars Centre,
11 Kung Chong Road, Singapore 159147

Opening Hours:
Monday – Saturday: 8:30am – 7pm
Sunday & Public Holidays: 10am – 6pm

Media Enquiries

Luke Pereira
Senior Marketing Executive
BMW Eurokars Auto