BMW Eurokars Auto Provides an Unmatched BMW M Driving Experience at the M Drive Festival in Thailand 

THAILAND

BMW Eurokars Auto delivered an exhilarating experience for BMW enthusiasts during the much-anticipated M Drive Festival at the Bira International Circuit in Pattaya. This event provided an exclusive platform for participants to immerse themselves in the high-performance world of BMW M vehicles. The festival kicked off with BMW Eurokars Auto hosting three groups of passionate drivers from 22 to 31 August, including Eurokars Auto M customers, BMW M Club Singapore, and BMW Car Club Singapore. Participants were warmly hosted by key figures, including Ms. Claudia Wieshuber from BMW Group Asia, Ms. Charmain Kwee, Executive Director of Eurokars Group, Ms. Michelle Yang, General Manager of Marketing and CRM, Mr. Luke Pereira and Ms. Eleanor Koh from BMW Eurokars Auto Marketing.

M Drive Festival

The renowned Bira International Circuit is Thailand's first FIA-certified racetrack. Spanning 2.41 km and featuring 11 challenging turns, the track provided a perfect stage for an adrenaline-pumping day of M driving. Drivers experienced the power and precision of a range of BMW M vehicles across four distinct driving stations, tailored to both thrill-seekers and those seeking to refine their driving skills:

• Station A: Racetrack Drive featuring the BMW M3 CS, M3 Competition Touring with M xDrive, and M4 Competition with M xDrive.
• Station B: Highway Drive showcasing the innovative BMW i5 M60.
• Station C: Ideal Line practice with the agile BMW M2.
• Station D: Local Road Test featuring the versatile BMW XM 50e.

Each session provided drivers with 45 minutes to immerse themselves in their chosen vehicles, guided by expert instructors from BMW Thailand. These professionals showcased the exceptional capabilities of BMW M cars, nurturing a deep appreciation for BMW's engineering excellence. The excitement was palpable as drivers tackled the circuit's curves, experiencing the thrilling performance of each model. The highlight was undoubtedly the remarkable electric BMW i5 M60, which left a lasting impression on all participants.

After completing the four stations, the evening accelerated with exhilarating hot laps led by expert driving instructors from BMW Thailand.

Honoring the BMW Community

As the driving adventures concluded, participants returned to The Renaissance Pattaya to enjoy a seaside dinner filled with camaraderie, laughter, and the excitement of shared experiences. The sunset over Pattaya served as a perfect backdrop for new friendships formed through a collective appreciation for BMW M performance.

In addition to the M Festival, BMW Eurokars Auto went above and beyond the programme by hosting three rounds of celebratory dinners at Nara Thai in Bangkok. Hosted by Charmain and the Eurokars team, all our guests indulged in a lavish nine-course feast that highlighted some of Thailand’s most exquisite culinary delights.

Reflections on the M Drive Experience

Participants of the BMW M Drive Festival had high praise for the unique event. Alvin Chua, a new member of the BMW Eurokars Auto family, shared his thoughts, “the BMW M Drive Festival in Pattaya was an incredible experience! From start to finish, everything was organised perfectly, making me feel truly appreciated as a customer. Special thanks to the host, Charmain and Lynn for going out of the way to ensure that we all felt like part of a close-knit family. Their efforts truly enhanced the sense of togetherness among everyone, making the experience even more special. It was not only fun and exciting but also a meaningful step forward in strengthening our connections with the BMW community. The driving experience at Bira Circuit was thrilling! It was a real adrenaline rush to drive various BMW M models under the guidance of the expert BMW Driving Instructors. The mix of track and scenic drives was well-planned, and every station offered something exciting.”

Clement, an ExCo member of the BMW M Club of Singapore, shared his excitement, “the i5 M60’s highway drive was astonishing with its incredible acceleration! This experience, in partnership with BMW Eurokars Auto, BMW Asia, and BMW Thailand, was truly unforgettable.”

Stanley Ng, member of BMW Car Club Singapore, added, “the M experience organised by BMW Eurokars Auto was not only about cars, but also to foster camaraderie among like-minded people. The highlight of the session was of course getting my turn in the M3 CS on track!”

BMW Eurokars Auto is dedicated to fostering a thriving community of BMW enthusiasts in Singapore, igniting their passion for driving excellence and adventure. As the official dealer sponsor of BMW M Club Singapore and BMW Car Club Singapore, BMW Eurokars Auto plays a vital role in enhancing the experience for its members.