BMW Retail.Next, a new retail concept for all BMW Group brands, is designed to provide a holistic experience for customers throughout every online or offline interaction they have with the dealership. It not only includes a design overhaul, but new digital technologies and new customer facing roles and processes that will provide every customer with a best-in-class premium experience. From the moment a customer engages a dealership, he/she can expect personalised interactions, connected experiences and proactive service across all channels. We aim to deliver them the ultimate retail experience.
The new BMW Eurokars Experience Centre spans nearly 796m2 and is the first Retail.Next concept space in Singapore. In addition to a brand-new stylish interior, the space boasts multi-functional areas, as well as shared and open spaces, with the customer’s comfort and experience in mind. The warm and inviting environment allows customers to explore our latest vehicles or lifestyle collection, or comfortably wait for their vehicles to be serviced. New digital technologies, such as Emotional Virtual Experience (EVE) and POS.Digital, are seamlessly integrated into the space to engage customers and inform them of the latest products and services.
This latest concept is a testament to everything that the BMW Group stands for – aspirational, premium design, innovation, digitalisation, professional teams, and a superior customer experience befitting a luxury brand.
Spanning an expansive 796 square metres, the BMW Eurokars Experience Centre boasts a sleek and modern interior design. The space is thoughtfully designed to provide customers with an immersive experience, and curated with multi-functional areas, shared spaces, and open layouts, all meticulously designed to prioritise customer comfort and experience.
A warm, progressive and inviting environment has been created to cater to the customers’ wishes and needs, from the moment they enter the Centre.
The customer experience is further enhanced by the availability of digital tools, such as the Emotional Virtual Experience (EVE), a 3D-rendering software that presents vehicles in almost photo-realistic quality during the consultation and sales process. Thanks to EVE, customers can view their configured vehicle and explore it from all available angles, including a detailed look at its interior and exterior and experience it in different environments during the day and night.
A total of eight Mechanical and Electrical (M+E) work bays are also available, with the latest equipment and tools standardised by BMW, providing even higher levels of service convenience to customers. To support existing and new EV owners, six dedicated charging points are also located in the customer parking area.
Location:
BMW Eurokars Experience Centre
Address:
Level 2, Eurokars Centre,
11 Kung Chong Road, Singapore 159147
Opening Hours:
Monday – Saturday: 8:30am – 7pm
Sunday & Public Holidays: 10am – 6pm
Media Enquiries
Luke Pereira
Senior Marketing Executive
BMW Eurokars Auto
Email: luke.pereira@eurokars.com.sg