Beyond the Bling: It's A Woman's World

Yvon Bock, the visionary founder and CEO of Hegen, has built a thriving brand dedicated to empowering mothers throughout their breastfeeding and motherhood journeys. Having breastfed her own children for a decade while navigating the demands of a flourishing career, Yvon intimately understands the delicate balance between work and parenthood. Her story is one of resilience, determination, and a deep commitment to empowering women.

During a recent visit to the BMW Eurokars Experience Centre, Yvon discovered a perfect embodiment of her vision—the BMW i7. As she stepped into this luxury electric vehicle, which boasts an impressive range of up to 625 kilometres and accelerates from 0 to 100 km/h in just 4.7 seconds, she felt it reflected the strength, confidence, and unwavering dedication that define her life.

The Strength Beneath the Surface

To Yvon, the BMW i7 symbolises the essence of a modern woman—quiet strength coupled with unwavering resilience. “BMW is what a woman should be like, she can be very meek or quiet, but underneath, she is incredibly strong,” Yvon explains. As women continue to gain empowerment and confidence, society increasingly recognises and supports their ambitions and contributions. “Women are starting to contribute even more to humanity, and I think this is a very beautiful thing,” Yvon adds.

Yvon is a firm believer in the power of uplifting others and celebrating their successes. For her, true empowerment lies in collective growth and shared victories. “Each of us has a unique character, a unique persona that we want the world to see. As mothers, we often downplay ourselves to highlight our children’s talents, but it’s time for women, especially mothers, to speak out, to be confident in our personalities, and to show the world who we are through our choices, our actions, and our intentional lifestyles.”

A Symbol of Love and Empowerment

Yvon’s journey is deeply personal, symbolised by a bespoke ring she designed with MADLY Gems as a birthday gift from her husband, Leon, who is also the Co-founder and COO of Hegen. The ring represents the strength and resilience that define her life, “Leon is my pillar of strength, when we were designing this ring together, it became a symbol of how far I’ve come and how he empowers me to continue to fly, to soar like a phoenix.” The phoenix, a creature embodying quiet strength and extraordinary potential, resonates with Yvon’s mission to shine brightly and impact the world through her work with Hegen, aiming to serve 100 million mothers globally.

Driving Empowerment with the BMW i7

The BMW i7, much like Yvon herself, is a powerful blend of elegance and capability. Her visit to the BMW Eurokars Experience Centre was more than just choosing a luxury car—it was about making a statement of empowerment. Driving the i7 serves as a reminder of the quiet strength that women possess and the profound impact they can make when they embrace their full potential.

Yvon Bock’s story is an inspiration to all women. It is a call to embrace one’s inner strength, to uplift others, and to confidently express one’s unique identity in every aspect of life. With the BMW i7, Yvon’s journey is not just about where she’s headed but also about the powerful statement she makes along the way.

Together, BMW Eurokars Auto and MADLY Gems are championing a movement that celebrates empowerment, resilience, and the unique journey of every woman.