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LIVE LIFE TO THE FULLEST WITH THE NEW 1.

Unleash a life of dynamism, where momentum fuels your self-expression. Experience a new way to reflect your drive for more — with aesthetics, sportiness and a digitalised edge. The roads are yours for the taking. Claim them and write your own narrative.

JOY’S IN THE DETAILS.

FINESSED BY CHARISMA.

Turn heads with the distinctive modern kidney grille, a sleek new body design, and enhanced headlights and taillights.




A STEP ABOVE​. 

Indulge in high-quality assistance systems that enhance safety, comfort and everyday convenience.

THE CORE OF DIGITALISATION.

Enter a driver-focused cockpit with the BMW Operating System 9 on the 10.25-inch Information Display and the 10.7-inch Control Display.



EFFICIENCY AT ITS FINEST.

Take on the roads with an increased power of 122 hp delivered by the BMW TwinPower Turbo, 1.5L three-cylinder engine.

Be the first to discover THE NEW 1. Register your interest now.

Register Your Interest Please fill in your details below.
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